I’m a serial tech entrepreneur who started my first company in the late 1990s and have spent the decades since building businesses in one of the hardest markets imaginable: selling high-tech solutions to cultural nonprofits — organizations with limited budgets, limited technical capacity, and long decision cycles. I learned quickly how to reach buyers who don’t respond to broad outreach or generic messaging; success required precision, patience, and deep customer understanding. ​​That’s the mindset I bring to coaching — decades of niche-market experience combined with a current, real-world approach to helping early-stage founders gain traction. I’m a New York City–based serial tech entrepreneur who started my first company in the late 1990s, at the dawn of the modern internet era. Since then, I’ve spent more than two decades building and scaling several startups across multiple eras of technology — from early web platforms to SaaS, CRM systems, and data-driven tools. I’ve seen how markets develop, how early buyers adopt (or don’t), and how the methods founders use to reach those buyers must be tested, refined, and carefully thought through. What makes my background different is where I chose to build my companies. My career focused on the intersection of arts and technology, selling high-tech solutions to cultural nonprofits — performing arts centers, orchestras, theaters, universities, museums, and community organizations. It’s one of the most challenging markets you can imagine. These organizations need modern tools, but often have limited budgets, modest technical capacity, stretched staff, and long, consensus-driven decision cycles. You cannot succeed in a market like that by relying on broad outreach, or generic messaging. You have to understand your customers deeply and speak to them in their own language. That’s where I learned the discipline of niche-market selling. Over the years, I’ve raised millions of dollars of capital, built teams, sold complex and innovative technology B2B products, and helped thousands of organizations adopt new technology. I’ve navigated evolving markets, erratic and frustrating buyer behavior, and changing expectations from investors and users. In 2017 my co-founder and I exited our company through a private-equity acquisition, and stayed on for several years, running an active M &A program during which we acquired five companies. I then got involved as an angel investor as a member of the New York Angels. So, I’ve been on nearly every side of the table — founder, operator, acquirer, seller, and investor — and I understand not only how founders think, but how investors evaluate traction, risk, and opportunity. Today, I enjoy working with early-stage founders who are building products for markets that don’t behave like mainstream SaaS buyers — markets with unique needs, unusual power dynamics, non-obvious buying triggers, or slower adoption patterns. Founders in these markets can’t rely on intuition alone or follow generic playbooks they find online. They need clarity, precision, and honest guidance that respects the realities of their market — and that reflects how investors, prospects, and customers actually think. If you’re building in a niche market and want high-touch, founder-to-founder coaching backed by decades of real operating experience — get in touch!